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About B honey

B honey is a proudly Australian owned and sourced honey brand. It is 100% Australian pure honey, sourced directly from Aussie beehives to deliver a great tasting, quality honey.

B honey is 100% pure Australian honey – it’s sourced directly from Aussie beehives and then packed for you! B honey is committed to supporting the Australian honey industry.

Yes, B honey is 100% pure Australian honey, with no added ingredients.
We only source our honey from Aussie beehives across Australia to guarantee you a great-tasting, quality honey.

B honey is made from 100% pure Australian honey, sourced directly from Aussie beehives.

B honey does not use imported honey – we are committed to supplying our customers with 100% pure Australian, quality honey.

The B honey pack is purple as an homage to bees, who love the colour purple! Not only do bees see the colour purple clearer than any other colour, they also see a specific purple colour which is known as ‘bees purple’. Bees purple isn’t visible to the human eye – it’s a combination of yellow and ultraviolet light!

B honey is available at your local supermarket nationally.

Crystallisation is a completely natural characteristic of honey – it’s perfectly safe and normal. To make your honey runny again, simply place your B honey product in a bowl of warm water, which will melt the crystals.

B honeys varietal range is 100% Australian owned and sourced. It naturally has distinctive flavours, colours and aromas. The honey is sourced from bees that forage freely in certain regions within Australia. They are perfect additions to a variety of recipes. Just like pairing wine with cheese, see how you can pair your honey with your favourite dish! Read more about our varients in the product section of this website.

About Purple Hive Project

The Purple Hive Project is an initiative by B honey and Bega Cheese Limited to create the “Purple Hive”. B honey is committed to supporting the local honey industry by helping to protect honey bees (Apis mellifera) from the significant threat of the Varroa Destructor (Varroa mite) arriving in Australia. Varroa destructor is a tiny mite that is crippling honey bee colonies around the world. Its arrival in Australia would have a devastating affect on our beekeepers, honey supply and Australian agriculture more broadly.

The Varroa Destructor (Varroa mite) is a tiny mite that attaches itself to honey bees and honey bee brood which is detrimental to the honey bee and the honey bee colonies. The Varroa mite is also known to transmit viruses amongst honey bees which can cause defects to the honey bee.

Australia is the only inhabited continent in the world that hasn’t been impacted by the Varroa Destructor (Varroa mite), it has however impacted some of our closest neighbours, including New Zealand.

Experts predict that it’s only a matter of time before the Varroa mite establishes itself in Australia.

The “Purple Hive” is a solar-powered artificial intelligence based device, trained to detect the Varroa Destructor (Varroa mite) in real-time. It features 360 degree camera technology that uses an algorithm to scan each individual honey bee that enters and exits the Purple Hive. The intention is that the Purple Hive will help prevent the spread of Varroa destructor if the Varroa destructor were to make its way into Australia.

Right now, the best way to support the Purple Hive Project is to support B honey. B honey is a brand developed by Bega Cheese Limited and launched into supermarkets in May 2020. It is 100% Australian Pure honey!
B honey is the driving force behind the Purple Hive Project and Bega Cheese Limited is continuing to work on the Purple Hive Project initiative, including its rollout.

Want to stay up to date on the progress of the Purple Hive Project ? Sign up to our mailing list here! here.

Whilst the long term version of the Purple Hive Project is to create a network of Purple Hives around Australia, the first step in the long term vision is to provide frontline defence across Australia through the installation of Purple Hives at high risk ports across Australia.

We will keep you updated through our e-newsletter on any progress that we make. You can sign up here.here.

B honey launched its first ‘Purple Hive’ at the Port of Melbourne in March 2021, where it is currrently trialling alongside other sentinel hives. The deployment of the Purple Hive at the Port of Melbourne was a major milestone in the Purple Hive Project, as the algorithm based device continues its learning whilst providing front line defence against Varroa destructor.

Our long-term vision is that the Purple Hive Project will create a network of Purple Hives located across Australia, in high-risk locations, to support the entire Australian honey industry. In March 2021, the Purple Hive Project launched its very first Purple Hive at the Port of Melbourne with Agriculture Victoria in order to help protect Australia from Varroa destructor.

To stay updated on the progress of the Purple Hive Project, follow our Facebook or Instagram – if you’re already connected, thanks for your support! You can also join our mailing list here.

Getting Involved

Thank you for your interest in the Purple Hive Project! Please email us at info@purplehiveproject.com.au.

To stay updated on the progress of the Purple Hive Project, follow our Facebook or Instagram – if you’re already connected, thanks for your support! You can also join our mailing list here.